Sustaining Archives

Sustaining Innovation

Sustaining Innovation means releasing successive better versions for dealing with competition responses, increasing perceived value, leveraging externality effects, and reducing environmental footprints. Innovators want to offer better products that they…

Like a spacecraft, innovations require bursts of thrusts at regular intervals to keep penetrating deeper into the market

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Bursts of Thrust Sustain Innovations to Penetrate Deeper into the Market

Innovations are in the mission of helping a growing body of people to serve their purposes increasingly better. Hence, we need bursts of thrust to sustain Innovation to keep penetrating…

Since its inception, iPhone has been evolving as waves of sustaining innovation--through successive release of bursts of innovative features

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Sustaining Innovation Waves of iPhone

For showing magical performance, innovations behave like a seasonal crop. Irrespective of the greatness of the idea and initial performance, both its sales volume and willingness to pay (WtoP) keep…

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Evolution of iPhone as Seasonal Crop—why does Apple keep releasing better versions?

Steve Jobs is a magician. His best Innovation magic is the iPhone. Surprisingly, despite creating a huge buzz at the launching, the willingness to pay for this magical product starts…

Sustaining

Sustaining Innovation

Bursts of Thrust Sustain Innovations to Penetrate Deeper into the Market

Sustaining Innovation Waves of iPhone

Evolution of iPhone as Seasonal Crop—why does Apple keep releasing better versions?

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