For offering better substitutions, often innovators change the technology core of existing products. This change in technology core forms a new wave of Innovation. Sometimes, these new waves are initiated and nurtured by Startups or new entrants. Due to primitive emergence, often incumbent producers overlook the uprising such waves, let alone driving them. Sometimes, these waves reach the inflection point and start eroding the demand for incumbent products. With patents, complementary capacities, and other means, often new entrants create a barrier of switching to incumbents to emerging Creative waves of destruction. Consequently, it causes disruptive effects. Innovations that cause such effects are called disruptive innovations. For example, the digital camera is Disruptive innovation.