Irrespective of the greatness of the idea, every Innovation emerges in primitive form. Often, they begin the journey at a loss. To turn this loss-making revenue into profit, the product, and also process to produce it, should go for incremental progression for increasing the quality and reducing the cost in a stepwise fashion. Hence, there is a need for a flow of complementary ideas for making a great idea to succeed in generating profitable revenue.
Moreover, innovation needs to benefit from the Externality Effect and also to deal with the competition response. Of such opportunities and challenges keep unfolding in a progressive manner. Such reality demands an incremental response with the Flow of Ideas.