Getting jobs done is the primary reason for which people buy or recruit products. Every day, we need to get numerous jobs done, starting from washing cloth to going to the workplace. Preferred products depend on the purposes, circumstances, and individual preferences.
Consumers are in a relentless search for finding improved products, preferably at less cost, to get the job done better. The flow of increasingly better products, requiring fewer resources to produce, is at the core for the continued growth of our quality of living standards and economic prosperity.
How to offer improved products, by consuming fewer resources, for getting numerous jobs done better by an increasing number of fellow human beings, is the core development challenge.