It’s known as Economies of Scale. This is about decreasing per unit of cost with the growth of production or volume. For generating ideas, we make an investment in R&D, which is a fixed cost. Although there is a need for variable costs like labor, material or machine time for adding ideas to each unit of output, the R&D cost is shared. Hence there is a scale advantage that plays a vital role to succeed in Innovation. Furthermore, increasingly ideas are implemented as software. As the cost of copying software is zero, the scale advantage in software-centric innovation is extremely high. It’s so high that it often leads to fuelling the Natural tendency of monopoly.